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Startup founders and even small or local businesses want to know how to get free press, or what we public relations folks call “earned media.” The process is quite simple in theory: Trade value you have for value a journalist … Continued

With 10,000 showing on your email app and a constant barrage of time-sucking meetings, how do you go about reducing emails at work? It’s not just you. Emails are out of control. The coolest tech companies on earth use me for PR/comms and email overload is a big hindrance to their performance. That’s why I asked New York Times best-selling author Cal Newport how to help them (and you!)

“How do I go about marketing my business ideas?” It’s a question I’m commonly asked. The answer to this question is counterintuitive. Right now, you believe having a better idea is your advantage, but that’s actually not true. No one … Continued

“Just post about it on social media,” people tell you. Ha! Podcasting content is great for growing a social media presence, but if you want to grow podcast listeners, it’s not effective. Understanding how to market your podcast the right … Continued

Is reMarkable 2 worth it? Absolutely. In fact, it might be the best e-ink tablet ever made. The most surprising aspect, however, is how polarizing the device is. My colleagues were amazed at the paper-like writing experience and e-ink display, … Continued

Preparing a podcast guest for their interview is just as important as the interview itself. You can have a confident host, unique topic, great production, and nice microphones, but still create a crappy show if your guest isn’t prepared. As … Continued

For the first time, I decided to open my insights page to a contributing writer. His name is Jacob A. Stewart. Due to his insightful feedback on a recent LinkedIn post of mine, I offered this section as a platform … Continued

Every founder and CMO wants pay-for-play PR. The idea is alluring— a PR agency would get paid strictly on every win they deliver. But the value of pay-for-play PR is fool’s gold; and I’ll explain why you, as a founder, … Continued

My clients have been featured in publications like The Wall Street Journal and Bloomberg, and I’ve previously written for publications like The Washington Post so I’m often asked the following: how long does PR take to get results? In my … Continued

What’s the biggest mistake I see when people are ready to get their message out, get big press wins and ramp up their web traffic? They start WAY too late. Even if you don’t have the cash, I’ll explain how … Continued