Jargon-Filled, BS Writing Repels People

man with neon pink playdough mask with words that say "your BS writing repels people"

People know if you’re fake. They feel it in their gut, based on thousands of small clues you drop without consciously knowing it. The same is true of your writing. So, how do you stay out of the fake filter? … Continued

What’s Wrong With My Email List?

email-list

Some companies have huge email lists, but you don’t. Doesn’t that drive you crazy? Hey, me too! I’m not ashamed to say my email list is one thing I’ve neglected over the years. So, how do we change that? We … Continued

Are Smaller Networks The Future Of Social Influence?

two girls taking a selfie with text that says "bye social media influencers"

A sky-high twitter follower count, masses of Instagram oglers, and loads of Facebook likes may soon be nothing more than vanity metrics, if not already. The golden era for social media influencers is over, as pro marketers look to tighter … Continued

When to bail water, and when to bail out

Tipped over King chess piece with words "when to give up"

Never give up, never surrender; 3 feet from gold; blah, blah, blah. There are so many cliches and so much advice on why you only fail if you give up, but that’s simply not true. There is a razor-thin line … Continued

Covid-19 Is A Healthcare Disruption Catalyst

doctor sits in his office

Imagine the same scrappy startup ingenuity that bore Google, Twitter, Microsoft, and Apple entered the field of medicine. Wouldn’t that be something? But the biggest reason startup innovation has eluded healthcare for so long is the FDA’s current structure. As … Continued

Spend Time On Stories, Not Money On Digital Ads

digital ads in times square

A few years ago Proctor & Gamble cut their advertising, and their sales actually went up. People hate being advertised to and in some cases actually avoid the companies that irritate them with ads, explained Michael Brenner, author of Mean … Continued

Thank you for contacting me!


Hey hot stuff,

Guess what? I'm a comms guy, podcaster and get my emerging tech clients media hits, reaching millions. Because not everyone has the budget to hire a ringer like me, I'll send my methods to you for free. Just type your name and email. (When you make a bunch of $$$, you can hire me.)

Get Access