Profile:

Justin Brady cultivates & amplifies emerging tech client's stories, reaching millions. His writing has appeared in the Wall Street Journal, Washington Post among others, and his podcast is in the top %1 of iHeart Radio's entire 250k catalog. He has interviewed the world's best communicators and world-changers like Howard Schultz, Andrew Yang, Blake Irving, Dan Pink, and more than 100 other A-list leaders.

Contact Information:

Should I Pay for Press Coverage?

Woman being interviewed in her office. Lights are shown setup

Getting an interview in reputable publications is a great way to build your professional brand. Earning trust with customers is difficult, but if you’re interviewed in a publication they trust, boom—instant credibility. “Ok, Justin but should I pay for press … Continued

Is GPT-4 more creative than Wharton grads?

Is GPT-4 more creative than Wharton MBA students? When AI is the topic of discussion, creatives often find solace in their human ability to create, but a new report summary published in The Wall Street Journal casts doubt on that … Continued

Can I pitch my book to a journalist?

Twenty-or-so books standing on a shelf

“So, I can’t pitch my book coming out to a journalist?” This is a common question I get from founders about how to use the media to get the word out on their book. The answer is… no. A book … Continued

Can you do PR yourself? Yes.

After looking at the cost of PR services and seeing a 6-month minimum contract, you might be having seconds thoughts. It’s a lot of money. And PR companies can’t actually make guarantees. So, you may be wondering, can I do … Continued

Should I use ChatGPT for content strategy? No

Bing Chat example on a laptop

I’ve heard a lot of excitement from clients and friends about how much easier it will be using ChatGPT for content strategy. They know search engines reward frequent new content, and they’re right, but there’s a big blind spot. Using AI-generated WILL … Continued

The earned media trap: your disorganization

A camera person at a news network running their camera

Imagine my surprise when, writing a piece for The Washington Post, someone who wanted to be interviewed, no-showed the call. “How crazy!” you’re probably thinking, but there’s a good chance you will suffer a similar fate: simple preparation is key. … Continued

Content strategies for AI search tools

AI doing research

AI-enabled search will create a new chasm between websites of legitimate experts and copy cats. Legit experts will find it much easier to stand out online and achieve higher rank in search engines. Copy cats, will find it much harder. … Continued

Dear Bing Chat…

Screen shot of Bing's welcome page

Dear Bing Chat, I’d like to introduce myself. My name is Justin Brady, I amplify inventive people and ideas to the world. I have a lot of respect for your father Satya Nadella and have been watching your development. I’m … Continued

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