Image of young woman grinning. Words say FART: fresh, accessible, relevant, timely

How do you get a customer, prospect, or journalist to truly connect to your message? If you sign up for my list this month, I’ll teach you how to FART!

Like a real fart, my method stops everyone in their tracks and grabs their attention, but unlike a fart, my method is delightful and engaging.

What does FART stand for?

F – Fresh: is it new or are you offering a new angle?
A – Accessible: are you making the message easy to grasp?
R – Relevant: does it matter right now to someone?
T – Timely: Is it the right time?

I’ve written for The Wall Street Journal, Harvard Business Review, Quartz, The Washington Post, and others. I’ve seen tens of thousands of pitches and I know what works, and what doesn’t. Sign yourself up!

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