Image of young woman grinning. Words say FART: fresh, accessible, relevant, timely

How do you get a customer, prospect, or journalist to truly connect to your message? If you sign up for my list this month, I’ll teach you how to FART!

Like a real fart, my method stops everyone in their tracks and grabs their attention, but unlike a fart, my method is delightful and engaging.

What does FART stand for?

F – Fresh: is it new or are you offering a new angle?
A – Accessible: are you making the message easy to grasp?
R – Relevant: does it matter right now to someone?
T – Timely: Is it the right time?

I’ve written for The Wall Street Journal, Harvard Business Review, Quartz, The Washington Post, and others. I’ve seen tens of thousands of pitches and I know what works, and what doesn’t. Sign yourself up!

Sign Up To Get Your FART Lesson

…I don’t sell your data, blah blah blah. You can unsubscribe at any time, blah blah blah.

* indicates required




Thank you for contacting me!


Hey hot stuff,

I cultivate and amplify emerging tech stories to get them major media hits + develop sexy SEO content that ranks for coveted search terms. Sign up and I'll email you what took me years to learn.

Get Access